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Score Price Vegetarian Organic Fairtrade Low Salt Low Sugar Low Saturated Fat
Free From Dairy Soya Gluten Nuts & Seeds Wheat Fish Mustard Celery Egg Sulphites
Supermarkets Aldi Asda Co-op Lidl M & S Morrisons Sainsbury's Tesco Waitrose Branded
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CerealsSSSHoney MorrisonsMorrisons Honey Nut Corn Flakes, Cornflakes, Cereals, 750g.
One to put in the trolley for the deliver similar shape, colour, crunch and taste to the leading brand.
Competing Brand: Kellogg's

101.54YesSalt: Amber (0.7g per 100g)
Saturated Fat: Green (0.9g per 100g)
Sugar: Red (33.6g per 100g)
Contains:Peanuts, Barley & Gluten
NoNo
SpiritsSSVodka MorrisonsMorrisons Imperial Vodka, Alc. 37.5%.
Similar quality to the brand.
Competing Brand: Smirnoff
Delia's Recipe: Bloody Mary Tomatoes

89.29YesAlcohol Units: 26 units per 70cl bottle or 1 unit for 25mlNoNo
WaterTonic Water MorrisonsMorrisons Indian Tonic Water with Sugar and Sweeteners, 1L.
Sweeter, more citric and does not have the quinine bite of the leading brands. Leave it on the shelf if you are Schweppes drinker,.
Competing Brands: Schweppes and Britvic.

50.50Yes Sugar: Amber
Contains: Sweeteners & Sulphites
NoNo
SpiritsSSWhiskyMorrisonsMorrisons Irish Whiskey, Blended Whisky, Ireland, Alc 40%.
Not an alternative for Jameson or Bushmills drinkers, but an alternative for Cooley whiskey drinkers.
Competing Brands: Jameson, Bushmills and Cooley

713.15YesAlcohol Units: 28 units per bottle or 1 unit for 25mlNoNo
WaterLemonade MorrisonsMorrisons Lemonade, 2L.
Dose not mirror the flavour of the leading brand, but it's a cheaper alternative.
Competing Brands: Tango, White's, 7Up and Sprite
Delia's recipe: Homemade Lemonade

70.47YesSugar: Amber
Contains: Sweeteners
NoNo
SpiritsSSGin MorrisonsMorrisons London Dry Gin, Alc. 37.5%%. 35cl.
Compared to Morrisons Best Gin - the juniper aromas and flavours are more pronounced. Works well with a mixer. A cheaper alternative to Gordon's and Beefeater.
Competing Brands: Tanqueray No 10, Gordon's, Bombay Sapphire and Beefeater

84.95YesAlcohol Units: 26 units per bottle or 1 unit for 25mlNoNo
SpiritsSSGin MorrisonsMorrisons London Dry Gin, Alc. 37.5%.
Compared to Morrisons Best Gin - the juniper aromas and flavours are more pronounced. Works well with a mixer. A cheaper alternative to Gordon's and Beefeater.
Competing Brands: Tanqueray No 10, Gordon's, Bombay Sapphire and Beefeater

89.29YesAlcohol Units: 26 units per bottle or 1 unit for 25mlNoNo
Frozen foodPizzaMorrisonsMorrisons Margerita Pizza, 300g.
Cheese and tomato sauce topping is tasty, but the bready base is much too thick and it spoils the eating experience.
Competing Brand: Pizza Express.

50.99Salt: Amber
Saturated Fat: Amber
Contains: Gluten, Wheat & Milk
May Contain: Mustard Seeds, Nuts, Peanuts & Sesame Seeds
NoNo
ChilledfreshPIzza MorrisonsMorrisons Margerita Pizza, 300g.
Cheese and tomato sauce topping is tasty, but the bready base is too thick and it spoils the eating experience.
Competing Brand: Pizza Express.
Delia's recipe: Basic Pizza Dough

50.99Salt: Amber
Saturated Fat: Amber
Contains: Gluten, Wheat & Milk
May Contain: Mustard Seeds, Nuts, Peanuts & Sesame Seeds
NoNo
SaucesMayonnaise MorrisonsMorrisons Mayonnaise, 500ml.
The leading brand beats this for taste - but it's worth a punt as a cheaper alternative.
Competing Brands: Heinz and Hellmann's
Health: Guideline to salt, sugar and saturated fat intake

70.96YesSalt: Red
Saturated Fat: Red
Contains: Eggs & Mustard
NoNo
ColdmeatsPork Pie MorrisonsMorrisons Melton Mowbray Pork Pie, 273g.
As good as the brand.
Competing Brand: Pork Farms

91.79NoSalt: Amber
Saturated Fat: Red
Contains: Wheat, Gluten, Egg & Sulphites
May Contain: Peanuts & Nut traces
NoNo
BiscuitsSweet MorrisonsMorrisons Milk Chocolate Digestive Biscuits, 400g.
As good as the brand - put a packet in the trolley.
Competing Brand: McVities
Health: Guideline to salt, sugar and saturated fat intake

100.95YesSalt: Amber
Saturated Fat: Red
Sugar: Red
Contains: Soya, Wheat, Gluten & Milk
May Contain: Peanuts, Nut & Seed traces
NoNo
CerealsSSSShredded MorrisonsMorrisons Neat Wheat, 16 Whole Grain Wheat Cereal, Shredded Wheat, Cereals, 360g.
Little difference in taste quality when you add milk. A cheaper alternative to the brand.
Competing Brand: Nestle Shredded Wheat

81.35YesSalt: Green (0.0g per 100g)
Saturated Fat: Green (0.5g per 100g)
Sugar: Green (0.7g per 100g)
Contains:Wheat & Gluten
May Contain: Soya, Milk, Nut, Peanut & Sesame traces
NoNo
DairySpread - Olive MorrisonsMorrisons Olive Spread, 500g.
Similar quality to the brand - you won't be able to tell the difference on loaded sandwich.
Competing Brand: Bertolli
Health: Guideline to salt, sugar and saturated fat intake

91.28YesSalt: Amber
Saturated Fat: Red
Contains: Milk
NoNo
Tinned sweetTinned Pineapple SliMorrisonsMorrisons Pineapple Slices in Juice, 425g.
Improved big time since I last tasted them - they are now a cheaper alternative to the brand.
Competing Brand: Del Monte

80.49YesSugar: AmberNoNo
ChilledfreshPIzza MorrisonsMorrisons Pizzeria Thin and Crispy Ham and Pineapple Pizza, 335g.
This pizza is hand topped in store. The topping is: tomato sauce, mozzarella and cheddar cheese, pineapple and cooked smoked ham. The topping and the thin crispy base work well here.
Competing Brand: Pizza Express.
Delia's recipe: Puttanesca Pizza

82.39Salt: Amber (not on the label - suggested value)
Saturated Fat: Amber (not on the label - suggested value)
Contains: Gluten, Wheat & Milk (not on the label - suggested allergy ingredients)
May Contain: Nuts & Seeds
NoNo
BiscuitsSweet MorrisonsMorrisons Plain Chocolate Digestive Biscuits, 400g.
As good as the brand - put a pack in the trolley.
Competing Brand: McVities
Health: Guideline to salt, sugar and saturated fat intake

00.95YesSalt: Amber
Saturated Fat: Red
Sugar: Red
Contains: Soya, Wheat, Gluten & Milk
May Contain: Peanuts, Nut & Seed traces
NoNo
CerealsPorridgeMorrisonsMorrisons Quick 'n' Easy Porridge Oats, Cereals, 1kg.
Creamy and easy to make, but it does not have the depth of oat flavour of regular porridge oats.
Competing Brands: Scott's and Quaker
71.19YesSalt: Amber (0.5 per 100g)
Saturated Fat: Green (1.2 per 100g)
Sugar: Red (24.1 per 100g)

Contains: Gluten and Wheat
May Contain: Milk, Nuts and Peanuts
NoNo
CerealsSSSRedFruitFlakesMorrisonsMorrisons Red Fruit Trim Flakes, Toasted Rice and Wheatflakes, Fortified with 8 Vitamins and Iron and Dried Strawberries, Cherries and Raspberries, Cereals, 375g.
The flakes are crunchy and flavoursome, but the added dried red fruits are soft and rubbery. Must be a faulty batch, for dried fruits are normally crisp and bursting with flavour.
Competing Brand: Kellogg's

31.78YesSalt: Amber (0.7g per 100g)
Saturated Fat: Green (0.3g per 100g)
Sugar: Amber (14.0g per 100g)
Contains: Barley, Wheat & Gluten
May Contain: Milk, Nut, Peanut, Sesame, Soya & Sulphite traces
NoNo
TeacoffeeTea MorrisonsMorrisons Red Label 80 Tea Bags, 250g.
Much improved and now a cheaper alternative to the brand.
Competing Brands: PG, Twinings, Pukka, Dilmah, Birt and Tang, Clipper, Dragonfly, Jacksons

71.39Yes Contains: CaffeineNoNo
CerealsSSSKrispies MorrisonsMorrisons Rice Crackle, Rice Krispies, Cereals, 600g.
These rice crackles deliver a similar, snap, crackle and pop to the brand. Put a pack in the trolley.
Competing Brand: Kellogg's Rice Krispies

101.51YesSalt: Amber (0.7g per 100g)
Saturated Fat: Green (0.6g per 100g)
Sugar: Amber (9.7g per 100g)
Contains: Barley & Gluten
May Contain: Nut & Milk traces
NoNo
Wine fortifiedSSPortMorrisonsMorrisons Ruby Port, Portugal, Fortified Wine, Alc.20%.
A sweet red berry flavoured port that's as good as most ruby ports on the shelf.
Competing Brands: Taylors, Sandeman, Cockburns, Croft, Dows, Fonseca and Grahams

95.87Alcohol Units: 1.4 units for 70ml
Contains: Sulphites
NoNo
DairyButter - Salted MorrisonsMorrisons Salted English Butter, 250g.
As good as the brand - put a pack in the trolley.
Competing Brands: Country Life and Anchor
Health: Guideline to salt, sugar and saturated fat intake

Beyond Baked Beans recipe: American blueberry pancakes

100.94YesSalt: Red
Saturated Fat: Red
Contains: Milk
NoNo
SpiritsSSWhiskyMorrisonsMorrisons Scotch Whisky, Fine Blended Whisky, Scotland, Alc 40%.
A small step down from the leading brands, but a cheaper alternative.
Competing Brands: Bells and Famous Grouse

710.99YesAlcohol Units: 28 units per bottle or 1 unit for 25mlNoNo
FruitjuiceFruit JuiceMorrisonsMorrisons Smooth Orange Juice from concentrate with Omega 3, 1L.
Not as good as the brand.
Competing Brand: Del Monte
Health: Guideline to salt, sugar and saturated fat intake

60.86Yes Sugar: Red
Contains: Fish & Soya
NoNo
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