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SSSHoneyWaitroseWaitrose's Essential Honey and Nut Corn Flakes, Cornflakes, Cereals, 500g.
These crunchy flakes are topped with peanuts and finished with a subtle honey twist. As good as the brand.
Competing Brand: Nestle and Kellogg's

10£1.25YesSalt: Amber (0.75 per 100g)
Saturated Fat: Green (0.9g per 100g)
Sugar: Red (33.6g per 100g)
Contains: Honey, Barley Malt Extract, Peanuts,
NoNo
SSSBranWaitroseWaitrose's Essential Bran Flakes, Wholegrain Wheat Flakes with Added Bran, Cereals, 500g.
The bran flavour is not as pronounced as the brand, but they are still moreish and flavoursome.
Competing Brand: Kellogg's
Delia's recipe: Chocolate Marbled Energy Bars

8£1.00YesSalt: Amber (0.7g per 100g)
Saturated Fat: (0.5g per 100g)
Sugar: Red (17.0g per 100g)
Contains: Barley, Wheat & Gluten
May Contain: Nut traces.
NoNo
SSSKrispiesWaitroseWaitrose's Essential Rice Pops, Rice Krispies, Cereals, 440g.
This packet contains golden toasted crisp rice. Put a packet in the trolley. These rice pops deliver similar taste quality to the brand.
Competing Brand: Kellogg's
Delia's recipe: Chocolate Marbled Energy Bars

10£1.16YesSalt: Amber (0.75g per 100g)
Saturated Fat: Green (0.6g per 100g)
Sugar: Amber (9.7g per 100g)
Contains: Barley Malt Extract
NoNo
SSSFrosties WaitroseWaitrose's Essential Frosted Flakes, Frosties, Cereals, 750g.
This packet contains golden corn flakes frosted with sugar. With milk these frosted flakes deliver similar quality to the brand. A cheaper alternative to the brand.
Competing Brand: Kellogg's

8£1.69YesSalt: Amber (0.5g per 100g)
Saturated Fat: Green (0.22g per 100g)
Sugar: Red (38.1g per 100g)
Contains: Barley Malt Extract
May Contain: Nut traces
NoNo
SSSWeetabixWaitroseWaitrose's Essential 24 Wholewheat Biscuits, Weetabix, Cereals, 500g.
If you are a Waitrose shopper then put a packet in the trolley for they deliver similar quality to the brand.
Competing Brand: Weetabix

10£1.41YesSalt: Amber (0.65g per 100g)
Saturated Fat: Green (0.6g per 100g)
Sugar: Green (4.4g per 100g)
Contains: Barley, Gluten & Wheat
NoNo
MuesliWaitroseWaitrose's Essential Fruit and Nut Muesli, Cereals, 500g.
A blend of cereal flakes with 50% dried fruit and seeds. Put a packet in the trolley. A cheaper alternative to the brand.
Competing Brand: Jordan's and Alpen

8£1.37YesSalt: Green (2.5g per 100g)
Saturated Fat: Amber (3.7G per 100g)
Sugar: Red (24.4g per 100g)
Contains: Gluten, Nuts, Wheat, Barley & Sulphites
May Contain: Sesame traces.
NoNo
MuesliWaitroseWaitrose's Orchard Fruits and Berries Muesli, 1Kg.
A blend of cereal flakes with vine fruits, apricots, apples, pears, blackberries, cherries, raspberries and red currants. This packet is crammed with fruit and I'm sure very healthy, but it does not have the balance for your tastebuds to demand more!
Competing Brands: Alpen, Dorset and Jordan's

6£3.49Yes Salt: Amber
Sugar: Red
Contains: Gluten & Sulphur Dioxide
May Contain: Nuts & Seeds traces.
NoNo
SSSCornflakesWaitroseWaitrose's Essential Corn Flakes, Cornflakes, Cereals, 500g.
The crunch and flavour is as good as the brand. Put a packet in the trolley.
Competing Brand: Kellogg's
Delia's recipe: Chocolate Fruit and Nut Cases

10£0.94YesSalt: Amber (0.7g per 100g)
Saturated Fat: Green (0.4g per 100g)
Sugar: Amber (8.9g per 100g)
Contains: Barley Malt Extract
NoNo
SSSCornflakesWaitroseWaitrose's Essential Corn Flakes, Cornflakes, Cereals, 750g.
The crunch and flavour is as good as the brand. Bigger the pack - the better the value!
Competing Brand: Kellogg's
Delia's recipe: Chocolate Fruit and Nut Cases

10£1.20YesSalt: Amber (0.7g per 100g)
Saturated Fat: Green (0.4g per 100g)
Sugar: Amber (8.9g per 100g)
Contains: Barley Malt Extract
NoNo
SSSBranWaitroseWaitrose's Essential Bran Flakes, Wholegrain Wheat Flakes with Added Bran, Cereals, 750g.
The bran flavour is not as pronounced as the brand, but they are still moreish and flavoursome. This pack is the best value.
Competing Brand: Kellogg's
Delia's recipe: Chocolate Marbled Energy Bars

8£1.28YesSalt: Amber (0.7g per 100g)
Saturated Fat: (0.5g per 100g)
Sugar: Red (17.0g per 100g)
Contains: Barley, Wheat & Gluten
May Contain: Nut traces.
NoNo
SSSFruitFibreWaitroseWaitrose's Essential Fruit and Fibre, Cereals, 750g.
This packet contains a blend of wholegrain wheat flakes with added bran, raisins, coconut, banana, apple and hazelnuts. Put a packet in the trolley. Similar taste and mix quality to the brand.
Competing Brand: Kellogg's

10£1.45YesSalt: Amber (0.5g per 100g)
Saturated Fat: Amber (3.6g per 100g)
Sugar: Red (29.4g per 100g)
Contains: Wheat, Barley, Gluten, Sulphites & Nuts
NoNo
SSSFruitFibreWaitroseWaitrose's Essential Fruit and Fibre, Cereals, 500g
This packet contains a blend of wholegrain wheat flakes with added bran, raisins, coconut, banana, apple and hazelnuts. Put a packet in the trolley. Similar taste and mix quality to the brand.
Competing Brand: Kellogg's
10£1.15YesSalt: Amber (0.5 per 100g)
Saturated Fat: Amber (3.6 per 100g)
Sugar: Red (29.4 per 100g)

Contains: Barley, Gluten, Nuts, Sulphites, Sulphur Dioxide and Wheat
NoNo
SSSShreddiesWaitroseWaitrose's Essential Malted Wheats, Shreddies, Cereals, 750g.
Straight from the packet - the taste is a step below the brand, but with milk they are a cheaper alternative.
Competing Brand: Nestle Shreddies

6£1.45YesSalt: Amber (0.6g per 100g)
Saturated Fat: Green (0.3g per 100g)
Sugar: Amber(15.0g per 100g)
Contains: Wheat, Barley Malt Extract & Gluten
NoNo
SSSCocoPopsWaitroseWaitrose's Essential Choco Pops, Coco Pops, Cereals, 600g.
Cheaper alternative to the brand.
Competing Brand: Nestle Shreddies

7£1.64YesSalt: Amber (0.7g per 100g)
Saturated Fat: Amber (1.7g per 100g)
Sugar: Red (36.0g per 100g)
Contains: Barley Malt Extract, Soya & Milk
NoNo
MuesliWaitroseWaitrose's Essential Fruit and Nut Muesli, Cereals, 1kg.
A blend of cereal flakes with 50% dried fruit and seeds. Put a packet in the trolley. A cheaper alternative to the brand.
Competing Brand: Jordan's and Alpen

8£2.56YesSalt: Green (2.5g per 100g)
Saturated Fat: Amber (3.7G per 100g)
Sugar: Red (24.4g per 100g)
Contains: Gluten, Nuts, Wheat, Barley & Sulphites
May Contain: Sesame traces.
NoNo
SSSAlpenWaitroseWaitrose's Essential Swiss Style Muesli, Cereals, 750g.
A blend of cereal flakes with raisins, hazelnuts and almonds. Tastes a little drier in the mouth than the brand, but still a cheaper alternative to the brand.
Competing Brand: Alpen

7£1.35YesSalt: Green (0.3g per 100g)
Saturated Fat: Green (1.0g per 100g)
Sugar: Red (21.7g per 100g)
Contains: Gluten, Nuts, Wheat, Barley Malt Extract & Milk
NoNo
SSSPorridgeWaitroseWaitrose's Essential Porridge Oats, Cereals, 1kg.
Wholegrain rolled oats do deliver pronounced oat tastes, but it still does not equal the flavour quality from the leading brands .
Competing Brand: Scott's and Quaker
7£0.77YesSalt: Green (0.1 per 100g)
Saturated Fat: Amber (1.6 per 100g)
Sugar: Green (1.5 per 100g)

Contains: Gluten and Oats
May Contain: Nuts and Sesame
NoNo
SSSShreddedThe Co-operativeThe Co-operative 16 Wholegrain Wheats, Shreddies, Cereals, 360g.
Similar quality to the leading brand, but at a cheaper price. Put a pack in the trolley.
Competing Brand: Shredded Wheat
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10£1.35YesSalt: Green (0.1 per 100g)
Saturated Fat: Green (0.5 per 100g)
Sugar: Green (0.8 per 100g)

Contains: Gluten and Wheat
May Contain: Milk, Nuts, Seeds and Sesame
NoNo
SSSPorridgeTescoTesco's Organic Porridge Oats, 750g.
Waiting to taste. Competing Brands: Scott's and Quaker
Delia's recipe: Whole Oat Flapjacks
0£1.18YesSalt: Green (0.0 per 100g)
Saturated Fat: Amber (1.6 per 100g)
Sugar: Green (1.6 per 100g)

Contains: Gluten
May Contain: Nuts
YesNo
SSSFruitFIbreTescoTesco's Fruit and Fibre, Wheat Flakes with Raisins, Banana, Coconut, Apple, Hazelnuts and Almonds, Cereals, 750g.
Similar balance to the brand, but the flavour of the wheat flakes is a small step down. A cheaper alternative to the brand.
Competing Brands: Kellogg's Fruit 'n' FIbre

8£1.45YesSalt: Green (0.7g per 100g)
Saturated Fat: Amber (3.7g per 100g)
Sugar: Red (25.9g per 100g)
Contains: Almonds, Hazelnuts Wheat, Barley Malt Extract, Sulphites & Gluten
May Contain: Other Nut traces
NoNo
SSSWeetabix TescoTesco's 48 Wheat Biscuits, Whole Grain Wheat, Weetabix, Cereals,
With and without milk these 'Wheat Biscuits' deliver similar flavour to the brand. The bigger pack is the best value. Put a pack in the trolley.
Competing Brand: Weetabix

10£2.15YesSalt: Amber (0.7g per 100g)
Saturated Fat: Green (0.6g per 100g)
Sugar: Green (4.4g per 100g)
Contains: Gluten, Barley & Wheat
May Contain: Nut traces
NoNo
SSSWeetabixTescoTesco's 24 Wheat Biscuits. Made with Whole Grain Wheat, Weetabix, Cereals.
With and without milk these 'Wheat Biscuits' deliver similar flavour to the brand.
Competing Brand: Weetabix

10£1.45YesSalt: Amber (0.7g per 100g)
Saturated Fat: Green (0.6g per 100g)
Sugar: Green (4.4g per 100g)
Contains: Gluten, Barley & Wheat
May Contain: Nut traces
NoNo
SSSWeetabixTescoTesco's Value 36 Wheat Biscuits, Weetabix, 550g.
Waiting to taste.
Competing Brand: Weetabix

£0.75YesSalt: Amber (0.7g per 100g)
Saturated Fat: Green (0.4g per 100g)
Sugar: Green (2.5g per 100g)
Contains: Gluten, Barley & Wheat
May Contain: Nut traces
NoNo
SSSCornflakesTescoTesco's Corn Flakes, Cornflakes, Cereals, 500g.
As good as the brand - put a pack in the trolley.
Competing Brand: Kellogg's

10£0.94YesSalt: Red (1.6g per 100g)
Saturated Fat: Green (0.4g per 100g)
Sugar: Amber (8.9g per 100g)
Contains: Barley Malt Extract
May Contain: Nut traces
NoNo
SSSCornflakesTescoTesco's Corn Flakes, Cornflakes, Cereals, 750g.
As good as the brand - put a pack in the trolley. The bigger pack is much better value!
Competing Brand: Kellogg's

10£1.18YesSalt: Red (1.6g per 100g)
Saturated Fat: Green (0.4g per 100g)
Sugar: Amber (8.9g per 100g)
Contains: Barley Malt Extract
May Contain: Nut traces
NoNo
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