Supermarket Own Brand Guide

Lidl

In 1973 Lidl, pronounced LEE DULL, opened its first discount store in Germany and has over 8000 stores in Europe including 500 in the UK. Moreover, last year their turnover was 44 billion euros. These are big numbers by anybody’s benchmark. This considerable turnover means that tens of millions of shoppers vote with their trolley week in week out!

In the UK, where they have been since 1994, they are known as one of the No-Frills supermarkets (Aldi & Netto are UK’s other two) that sell food, drink and non-food products at rock bottom prices but offer no extras. For instance, no free carrier bags are provided. There is no help to pack your shopping and no customer service counter. Their success is based entirely on value for money.

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The advantages for Lidl shoppers:

Unlike most British supermarkets, their range of products and prices is the same from store to store. One Nation, One Price.
The quality to price ratio is very high.
If you have a shopping problem the store manager is available to help.
Lidl accepts: cash, debit cards & credit cards at some stores.
The charge for carrier bags encourages shoppers to reuse their own and thus to help the environment.
It has started selling Fairtrade and organic products.

Disadvantages for Lidl shoppers:

You have to pay for the normally free carrier bags. They range from 3p for a plastic carrier bag to 99p for a large shopper bag.
There is no customer service counter.
Shoppers have to pack their own shopping.
There is a returnable £1 coin deposit for a shopping trolley.
Lidl does not take credit cards at most stores.
No online shopping at www.lidl.co.uk.

For your nearest Lidl store, opening times & if they take credit cards: click here

Head Office Address:
Lidl UK GmbH
19 Worple Road
London
SW19 4JS

Customer Service Line:
0870 444 1234

Disclaimer: although the utmost care has been taken to present accurate information on this website, neither the supermarketownbrandguide.co.uk nor the author can accept any liability for any consequence arising from the use thereof, or the information contained therein.