Can I Eat It for iPhone - download it here  
    - Introduction

After the interest shown in the book ‘The Supermarket Own Brand Guide’, it seemed an obvious step to create a live web-book, the, without the book’s restrictions on numbers of pages, products or retailers. Most importantly, the web-book can allow the essential and regular updating of price changes, new or reformulated products and ones that have been de-listed. Click here to browse our database

Just like the book, it provides tasting notes, a score out of ten and health and nutrition information on each product. Additionally, it indicates whether that product is organic, Fairtrade or suitable for vegetarians. Should it contain one of the major fourteen allergenic ingredients: celery, cereals, crustaceans (e.g. lobster & crab), eggs, fish, lupin, milk, molluscs (e.g. mussels & oysters) mustard, nuts, peanuts, sesame seeds, soya and sulphites) that will be displayed alongside the tasting note, under ‘Health.’ Likewise indicated will be the alcohol units. Levels of salt, saturated fat and sugar will be shown only if per hundred grams they stray into the Amber(medium) or Red(high) zone. does not have a changing panel. I, Martin

Isark, am the only professional taster and, if you are unfamiliar with my name or work, please

 check the link to For the website, over which I have complete editorial control, to function at the highest level, there must be a professional working relationship with each supermarket and there will be links to their websites and online shopping sites.

However, unlike the book, I have given the retailers a choice: if a product tasted scores below four out of ten, they can  ask for it to be retasted, then that score will stand.The quality of own branded products is all the time improving to such an extent that hopefully neither of these options will need to be taken up. Currently 10's of thousands of  products from Aldi, Asda, The Co-operative Food, Lidl, Marks & Spencer, Morrisons, Sainsbury's, Tesco and Waitrose are listed on SupermarketOwnBrandGuide. Over the next weeks and months surfers  will see many more products coming on stream. 

Do your self a favour. Be an-up-to-date shopper and eat and drink better (and more cheaply) with the SupermarketOwnBrandGuide & the Can I Eat It? iPhone App. 

We are now part of Can I Eat It? check out the blog and can you please give us a follow on twitter Follow @canieatit & like on Facebook

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Tasted: Fruyo Greek yoghurts   

 Tasted: Brockmans Intensely Smooth Premium Gin 

 Tasted: Farabella Gluten-free Cannelloni

 Tasted: Blue Diamond Long Life Almond Breeze Almond Milk

 Tasted: Sharpham Park Spelt Risotto

 Tasted: BeyondDark – Tasty Nut & Dairy Free Chocolate

Tasted: Dell’ Ugo Devilish Chocolate Fiorelli Dessert

 Tasted: Tesco’s Fresh Cream Profiteroles with Dipping Chocolate

 Is Quorn still the veggie top dog?

 Tasted: Ombar Strawberries and Cream Chocolate Bar

 Grow your own ginger beer plant, and you’ll never need to buy a bottle again

 Tasted: Shepherd Neame Double Stout

The high price of gluten-free food - and how to beat it

 Martin Isark says University students should be fridge savvy and they’ll have more money... 

I'm shopping for Risotto Rice - so what's the difference?

Ever asked for Bourbon and been poured a Jack Daniel’s instead?

I’ve tasted Tropicana Trop50 Orange & Mango Juice Drink

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Click here to browse our entire database





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