Supermarket Own Brand Guide - Price Comparisons

Price Hike

The charts below present three years of price increases on supermarket food products (both Brand & Own Label) that you put in your trolley week in and week out! The Own Label products are from: Aldi, Asda, Coop, Marks & Spencer, Morrisons, Sainsbury’s, Tesco and Waitrose. Lidl and Netto are not included as they were not recorded in 2006, but they are on SupermarketOwnBrandGuide.co.uk.

The 2006 Brand and Own Label prices are from the Supermarket Own Brand Guide, Published by Mitchell Beazley, Author Martin Isark, February 17th, 2006.

The 2010 prices are from the supermarket's shopping websites and www.supermarketownbrandguide.co.uk, Author Martin Isark.

Product Price Charts for February 2006 & May 2010

Red - Product's price has increased from February 2006 to May 2010

Blue - Product’s price has gone down from February 2006 to May 2010

Black - Product's price has stayed the dame from February 2006 to May 2010

Green - Product’s weight has changed from February 2006 to May 2010

Branded / Aldi / Asda

Brands	06/£	10/£	Aldi	06/£	010/£	Asda	06/£	10/£
Kellogg’s Cornflakes, 500g	1.29	1.80	Harvest Morn Corn Flakes 500g, now 400g, 69p = 76p for 500g	500g 0.99	400g 0.69	Corn Flakes 500g	0.84	0.94
Weetabix 24 Biscuits	1.24	1.89	Wheat Bisks 24 Biscuit, now 36 = £1.69 = £1.12 for 24	24 0.69	36 1.69	Wheat Bisks 24 Biscuits	0.94	1.18
Kingsmill Sliced White Bread, 800g	0.83	1.22	White Sliced Bread, 800g	0.42	0.47	White Sliced Bread, 800g	0.42	0.74
Country Life English Butter, 250g	0.72	1.20	Greenvale Blended Butter, 250g	0.53	0.85	Creamy Butter, 250g	0.64	0.98
Bertolli Lucca Olive Spread, 500g	1.17	1.46	Summerite Olive Spread, 500g	0.69	0.99	Olive Spread, 500g	0.92	1.17
Robertson’s Golden Shred Marmalade, 454g	0.92	1.24	Grandessa Marmalade, 454g	0.49	0.59	Fine Cut Marmalade, 454g	0.75	0.44
Hartley’s Jam Strawberry, 340g	1.08	1.35	Jam Strawberry, 454g	NOT	0.89	Jam Strawberry, 454g	0.58	0.98
Philadelphia Low Fat Soft Cheese, 200g	1.14	1.35	Delish Low Fat Soft Cheese, 200g	0.45	0.59	Low Fat Soft Cheese, 200g was 77p now 250g at 94p = 76p for 200g	200g 0.77	250g 0.94
Heinz Baked Beans, 415g	0.44	0.64	Corale Baked Beans, 420g	0.17	0.29	Baked Beans, 420g	0.24	0.44
Heinz Soup Tomato, 400g	0.59	0.82	Soupreme Soup Tomato, 400g	0.33	0.39	Soup Tomato, 400g	0.35	0.52
Green Giant Sweetcorn, 340g	0.60	0.68	Sweet Harvest Sweetcorn, 340g	0.23	0.39	Sweetcorn, 326g	0.28	0.35
Del Monte Sliced Pineapple, 432g	0.72	0.72	Sweet Valley Sliced Pineapple, 432g	0.39	0.49	Sliced Pineapple, 425g now 432g for 52p	435g 0.53	432g 0.52
Pork Farms Pork Pie, 142g	0.90	0.91	Crestwood Melton Pork Pies, 200g now 300g at £1.19 = 79p for 200g	200g 0.89	300g 1.19	Melton Pork Pie, 140g	0.68	0.84
Heinz Tomato Ketchup, 342g	0.64	0.92	Bramwells Tomato Ketchup, 730g now 1kg at £1.19 = 86p for 730g	730g 0.69	1kg 1.19	Tomato Ketchup, 340g	0.38	0.45
HP Brown Sauce, 454g now Top Down 450g for £1.65	454g 0.95	450g 1.65	Bramwells Brown Sauce 710g now 470g at 69p =1.04 for 710g	710g 0.75	470g 0.69	Brown Sauce 340g now 480g at 56p = 40p for 340g	340g 0.42	480g 0.56
Colman’s English Mustard, 100g	0.58	0.64	Bramwells English Mustard, 185g	0.49	0.49	English Mustard, 100g now 180g at 46p = 26p for 100g	100g 0.36	180g 0.46
Hellmann’s Mayonnaise, 400g	1.28	1.68	Bramwells Mayonnaise, 500ml	0.69	0.99	Real Mayonnaise, 500ml	0.58	0.88
McVities Milk Chocolate Digestive Biscuits, 400g	1.04	1.25	Belmont Milk Chocolate Digestive Biscuits, 400g	0.46	0.55	Plain Chocolate Digestive Biscuits, 300g	0.68	0.77
PG Tips 80 Pyramid Tea Bags, 250g	1.38	2.18	Diplomat Red Label 240 Tea Bags, 750g	1.39	1.79	80 Round Tea Bags, 250g	0.81	1.58
Twinings 50 English Breakfast, Tea Bags, 125g	1.44	2.38	English Breakfast 50 Tea Bags, 125g	NOT	NA	English Breakfast 50 Tea Bags, 125g now 250g for £1.64 = 82p for 125g	125g 0.97	250g 1.64
Nescafe Gold Blend Freeze Dried, 100g	2.14	2.78	Alcafe Freeze Dried Coffee, 100g	1.39	1.69	Columbian Freeze Dried Coffee, 100g	1.78	NA
Schweppes Indian Tonic Water, 1L	0.82	0.97	Indian Tonic Water, 1L	NOT	NA	Indian Tonic Water, 1L	0.32	0.47
Coca Cola, 2L	1.32	1.66	TopStar Cola, 2L	0.39	0.39	Cola, 2L	0.44	0.47
Whites Lemonade, 2L	0.82	0.94	West Lemonade, 2L	0.39	0.39	Lemonade, 2L	0.39	0.44
Evian Still Mineral Water, 2L	0.72	0.77	Moreton Hills Mineral Water, 2L now 4 x 2L for 99p = 25p for 2L	0.25	0.25	Eden Falls Still Mineral Water, 2L	0.43	0.35
Highland Spring Sparkling Water, 1L	0.72	0.86	Moreton Hills Sparkling Water, 2L	0.18	0.25	Eden Falls Sparkling Water, 2L	0.43	0.33
Robinsons High Juice, Pink Grapefruit, 1L	1.43	NA	Hyberry High Juice Pink Grapefruit, 1L	0.89	NA	High Juice Pink Grapefruit, 1L	1.12	NA
Del Monte UHT Orange Juice From Concentrate, 1L	0.83	1.17	Del Rivo Pure Orange Juice From Concentrate, 1L	0.59	0.79	Long Life Pure Orange Juice From Concentrate, 1L	0.57	0.80

Co-operative / Marks & Spencer / Morrisons

Co-operative	06/£	10/£	M & S	06/£	10/£	Morrisons	06/£	10/£
Corn Flakes, 500g	0.92	1.00	Corn Flakes, 500g	1.09	0.95	Corn Flakes, 500g	0.89	0.94
Wheat Biscuits 24 Biscuits	1.05	1.35	Wheat Biscuits 24 Biscuits	NOT	1.79	Wheat Biscuits 24 Biscuits	0.95	1.28
White Sliced Bread, 800g	0.47	0.75	White Sliced Bread, 800g	0.79	1.19	Best White Sliced Bread, 800g	0.47	1.09
Creamy Butter, 250g	0.82	1.00	English Butter, 250g	0.92	0.88	English Butter, 250g	0.69	0.98
Olive Spread, 500g	1.15	1.27	Olive Spread, 500g	NOT	1.55	Olive Spread, 500g	0.92	1.24
Fine Cut Marmalade, 454g	0.85	0.85	Seville Marmalade, 454g	1.49	1.49	Marmalade, 454g	NOT	0.44
Strawberry Jam, 454g	0.75	1.05	Strawberry Conserve, 340g	1.49	1.49	Strawberry Jam, 454g	0.60	0.82
Low Fat Soft Cheese, 200g	1.05	0.75	Low Fat Soft Cheese, 200g	NOT	0.99	Low Fat Soft Cheese, 300g	NOT	1.05
Baked Beans, 420g	0.27	0.46	Baked Beans, 420g	0.38	0.48	Baked Beans,, 420g	0.19	0.44
Tomato Soup, 400g	0.45	0.50	Tomato Soup, 400g	NOT	0.59	Tomato Soup, 400g	0.35	0.52
Sweetcorn, 325g	0.45	0.52	Sweetcorn, 340g	NOT	0.44	Sweetcorn, 340g	NOT	0.37
Sliced Pineapple, 420g	0.75	0.72	Sliced Pineapple, 567g	1.29	1.00	Sliced Pineapple, 425g	0.62	0.56
Pork Pie, 135g	1.35	NA	Pork Pie, 150g	0.99	0.99	Pork Pie, 300g	1.49	NA
Tomato Ketchup, 550g	550g 0.69	485g 0.89	Tomato Ketchup, 300g	0.79	0.81	Tomato Ketchup, 445g now 74p for 425g = 78p for 445g	445g 0.79	425g 0.74
Brown Sauce, 480g	NOT	0.99	Brown Sauce, 300g now 440g for 99p,= 68p for 300g	300g 0.79	440g 0.99	Brown Sauce, 440g	0.79	0.58
English Mustard, 180g	0.76	0.59	English Mustard, 205g	0.99	1.09	English Mustard, 185g	NOT	0.55
Real Mayonnaise, 500ml	0.79	1.05	Real Mayonnaise, 230g	0.99	0.99	Real Mayonnaise, 550ml now 500ml at 90p = 99p for 550ml	550ml 0.59	500ml 0.90
Milk Chocolate Digestive Biscuits 300g	0.72	0.89	Milk Chocolate Digestive Biscuits 300g	1.19	0.74	Milk Chocolate Digestive Biscuits 400g	0.79	1.05
80 Organic Tea Bags, 250g	1.89	2.15	80 Tea Bags, 250g	NOT	1.29	80 Red Label Tea Bags, 250g	0.82	1.58
English Breakfast, 50 Tea Bags, 125g	1.27	TI 1.53	English Breakfast, 50 Tea Bags, 125g	1.29	1.49	English Breakfast, 50 Tea Bags, 125g	NOT	1.05
Gold Roast Blend Freeze Dried, 100g	2.05	2.39	Café Gold Freeze Dried, 100g	1.99	2.59	Gold Rich Freeze Dried, 100g	1.40	1.38
Indian Tonic Water, 1L	0.39	0.49	Indian Tonic Water, 500ml	0.50	0.45	Indian Tonic Water, 1L	NOT	0.47
Cola, 2L	0.75	0.55	Cola, 2L	0.79	0.79	Cola, 2L	0.45	0.48
Lemonade, 2L	0.45	0.55	Lemonade, 2L	0.79	0.55	Lemonade, 2L	NOT	0.48
Fairbourne Still Water, 2L	0.51	0.49	Still Water 1.5L	0.48	0.34	Still Spring Water, 2L	0.42	0.35
Fairbourne Water Sparkling, 2L	0.51	0.49	Sparkling Water, 1.5L	0.48	0.35	Sparkling Spring Water, 2L	0.42	0.35
High Juice, Pink Grapefruit, 1L	NOT	NA	High Juice, Pink Grapefruit, 1L	1.11	1.22	High Juice, Pink Grapefruit, 1L	NOT	NA
Long Life Orange Juice From Concentrate, 1L	0.62	0.86	Long Life Smooth Orange Juice From Concentrate, 1L	NOT	1.00	Long Life Smooth Orange Juice From Concentrate, 1L	NOT	0.85

Sainsbury's / Tesco / Waitrose

Sainsbury's	06/£	10/£	Tesco	06/£	10/£	Waitrose	06/£	10/£
Corn Flakes, 500g	0.87	0.94	Corn Flakes 500g	0.84	0.94	Corn Flakes 500g	0.89	0.93
Wheat Biscuits 24 Biscuits	0.98	1.28	Wheat Biscuits 24 Biscuits	0.94	1.28	Wheat Biscuits 24 Biscuits	0.99	1.18
White Sliced Bread, 800g	0.42	0.75	White Sliced Bread, 800g	0.55	0.74	White Sliced Bread, 800g	NOT	0.74
English Butter, 250g	0.69	0.98	English Butter, 250g	NOT	0.88	English Butter, 250g	0.92	0.84
Olive Spread, 500g	0.92	1.24	Olive Spread, 500g	0.92	1.24	Olive Spread, 500g	0.99	1.23
Fine Cut Marmalade, 454g	0.60	0.48	Fine cut Marmalade, 454g	0.60	0.48	Seville Marmalade, 454g	0.89	0.52
Strawberry Jam, 454g	0.60	0.82	Strawberry Jam, 454g	0.58	0.82	Strawberry Jam, 454g	0.65	0.81
Low Fat Soft Cheese, 200g	0.84	0.80	Low Fat Soft Cheese, 200g now 250g for 92p = 81p for 200g	200g 0.77	250g 0.92	Low Fat Soft Cheese, 200g	1.15	0.79
Baked Beans, 420g	0.24	0.48	Baked Beans, 420g	0.25	0.45	Baked Beans, 420g	25p	47p
Tomato Soup, 400g	0.35	0.52	Tomato Soup, 400g	0.35	0.49	Tomato Soup, 400g	NOT	51p
Sweetcorn, 326g	0.45	0.35	Sweetcorn, 325g	0.28	0.35	Sweetcorn, 330g	0.45	0.39
Sliced Pineapple, 432g	0.53	0.49	Sliced Pineapple, 432g	0.53	0.43	Sliced Pineapple, 425g	0.69	0.50
Melton Mowbray Pork Pie, 140g	0.76	0.79	Melton Mowbray Pork Pie, 140, now 145g for 74p = 72p for 140g	140g 0.72	145g 0.72	Melton Mowbray Pork Pie, 140g now 135g for 98p = £1.03 for 140g	140g 0.89	135g 0.99
Tomato Ketchup, 500g now Top Down 485g for 89p = 92p for 500g	500g 0.80	485g 0.89	Tomato Ketchup, 340g now 345g for 45p = 44p for 340g	340g 0.38	345g 0.45	Tomato Ketchup Top Down, 470g	NOT	0.85
Brown Sauce, 500g now 470g Top Down for £1.09 = £1.16 for 500g	500g 0.89	470g 1.09	Brown Sauce, 340g now the nearest size is 470g Top Down £1.09 = 79p for 340g	340g 0.67	470g 1..09	Brown Sauce, Top Down 480g	NOT	0.98
English Mustard, 100g	0.39	0.49	English Mustard, 100g	0.36	0.49	English Mustard, 180g	0.79	0.54
French Mayonnaise, 500ml	1.19	1.59	Mayonnaise, 500ml	0.58	0.93	Mayonnaise, 500ml	0.82	1.03
Milk Chocolate Digestive Biscuits, 400g	0.78	1.05	Milk Chocolate Digestive Biscuits, 300g	0.68	0.75	Essential Milk Chocolate Digestive Biscuits 400g	NOT	0.99
Red Label 80 Round Tea Bags, 250g	NOT	1.58	Tesco Value 80 Tea Bags, 250g	0.31	0.28	Original Blend 80 Tea Bags, 250g	0.99	1.47
English Breakfast, 80 Tea Bags, 125g	1.99	TTD 2.59	Finest English Breakfast, 50 Tea Bags, 125g	1.29	1.99	English Breakfast, 50 Tea Bags, 125g	1.19	1.48
Gold Roast Freeze Dried, 100g	1.40	1.39	Gold Freeze Dried, 100g	NOT	1.38	Dark Rich Freeze Dried, 100g	1.89	2.18
Indian Tonic Water, 1L	0.25	0.48	Indian Tonic Water, 1L	0.30	0.48	Indian Tonic Water, 1L	0.45	0.44
Classic Cola 2L	0.69	0.79	Cola, 2L	0.44	0.47	Essential Cola, 2L	0.69	0.78
Lemonade, 2L	0.38	0.47	Lemonade, 2L	0.44	0.44	Lemonade, 2L	NOT	NA
Caledonian Still Mineral Water, 2L	0.47	0.35	English Still Spring Water, 2L	0.43	0.35	Waitrose Still Mineral Water, 2L	NOT	NA
Caledonian Sparkling Water, 2L	0.55	0.34	English Sparkling Spring Water, 2L	0.43	0.33	Waitrose Sparkling Spring Water, 2L	NOT	NA
High Juice, Pink Grapefruit, 1L	1.23	1.14	High Juice, Pink Grapefruit, 1L	1.12	1.14	High Juice, Pink Grapefruit, 1L	NOT	1.21
Long Life Smooth Orange Juice From Concentrate, 1L	0.57	0.86	Long Life Smooth Orange Juice From Concentrate, 1L	0.57	0.80	Long Life Smooth Orange Juice From Concentrate, 1L	NOT	0.85

Code: 06/£ - The price recorded in Supermarket Own Brand Guide
Code: 10/£ - Today’s price on supermarketownbrandguide.co.uk
Code: NOT - The product was not recorded in Supermarket Own Brand Guide
Code: NA - No longer available in that Supermarket
Code: Red - Product's price has increased from Feb 2006 to May 2010
Code: Blue - Product’s price has gone down from Feb 2006 to May 2010
Code Black - Product's price has stayed the same from Feb 2006 to May 2010
Code: Green - Product’s weight has changed from February 2006 to May 2010
Code: TTD - Taste the difference - Sainsbury’s product has changed to TTD
Code: TI - Truly Irresistible - Co-operative's product has changed to TI

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