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Children'sAsdaAsda's Golden Balls, Cereals, 375g.
The packet presents: maize, wheat and oat balls that have been coated in honey and sugar. These crunchy balls smell and taste of honey, but the pronounced sweetness (32.9g of sugar per 100g) that follows is seriously over the top.

5£1.05Yes Salt: Amber (0.8g per 100g)
Saturated Fat: Green (0.3g per 100g)
Sugar: Red (32.9g per 100g)
Contains: Gluten, Wheat & Oats
NoNo
Children'sAsdaAsda's Golden Puffs, Cereals, 375g.
These sugared wheat puff are sweet and are loaded with sugar, but tastewise, the balance between the wheat flavours and sugar is about right.
Competing Brand: Kellogg's Sugar Puffs.
8£1.18Yes Salt: Green (0.0g per 100g)
Saturated Fat: Green (0.3g per 100g)
Sugar: Red (30.0g per 100g)
Contains: Gluten & Wheat
NoNo
SSSHoneyAsdaAsda's Honey Nut Corn Flakes, Cornflakes, Cereals, 750g.
Put a pack in the trolley. Crunchy corn flakes covered in a honey glaze and sprinkled with tiny peanut bits. They have that 'I want another spoonful' quality.
Competing Brand: Kellogg's

9£1.75YesSalt: Amber (0.8g per 100g)
Saturated Fat: Green (0.9g per 100g)
Sugar: Red (33.6g per 100g)
Contains: Peanuts, Gluten & Barley
May Contain: Other Nuts & Seed traces
NoNo
SSSCornflakesAsdaAsda's Corn Flakes, Cornflakes, Cereals, 500g.
These crunchy corn flakes are tasty and are one of the healthier breakfast cereals on the shelf.
Competing Brand: Kellogg's
Delia's recipe: Chocolate Fruit and Nut Cases

10£0.94YesSalt: Amber (0.8g per 100g)
Saturated Fat: Green (0.4g per 100g)
Sugar: Amber (8.9g per 100g)
Contains: Barley & Gluten
NoNo
SSSCornflakesAsdaAsda's Smart Price Corn Flakes, Cornflakes, Cereals, 750g.
Leave them on the shelf. 10p would be too much.
Competing Brand: Kellogg's
Delia's recipe: Chocolate Fruit and Nut Cases

2£0.46YesSalt: Amber (0.7g per 100g)
Saturated Fat: Green (0.2g per 100g)
Sugar: Amber (8.5g per 100g)
Contains: Gluten & Barley
May Contain: Nuts & Seed traces
NoNo
SSSKrispiesAsdaAsda's Smart Price Crispy Rice Cereals, 440g.
These improve with milk and sugar, but they are not a cheaper alternative to the brand.
Competing Brand: Rice Krispies
Delia's recipe: Chocolate Marbled Energy Bars

4£0.71YesSalt: Amber (0.7g per 100g)
Saturated Fat: Green (0.3g per 100g)
Sugar: Amber (6.2g per 100g)
Contains: Gluten & Barley
May Contain: Nut, & Seed traces
NoNo
Porridge AsdaAsda's Simple Porridge Syrup Flavour, 8 Sachets, Cereals, 312g.
The packet instructions suggest you make it in the microwave. The pronounced golden syrup aromas spiral from the bowl and dominate the oat tastes from the spoon to the swallow.
Competing Brands:
Flahavan's, Scott's and Quaker

7£0.96YesSalt: Green (0.1g per 100g)
Saturated Fat: Green (1.1g per 100g)
Sugar: Red (29.6g per 100g)
Contains: Soya & Oat Gluten
May Contain: Nuts & Seed traces
NoNo
Porridge AsdaAsda's Simple Porridge, Original Flavour, 10 Sachets, Cereals, 270g.
The packet instructions suggest you make it in the microwave. This super quick porridge does not have the depth flavour of the traditional style porridge.
Competing Brands:
Flahavan's, Scott's and Quaker
Delia's recipe: Oat Crunch Biscuits

6£1.07YesSalt: Green (0.1g per 100g)
Saturated Fat: Amber (1.6g per 100g)
Sugar: Green (1.5g per 100g)
Contains: Soya & Oat Gluten
May Contain: Nuts & Seed traces
NoNo
Ready BrekAsdaAsda's Ready Oats, Ready Brek, Cereals, 500g.
This is easy to make, the packet suggest you heat it in the microwave or in a saucepan. This is a much smoother than porridge and with just 60% rolled oats delivers less flavour than Asda's simple porridge. A cheaper alternative to the brand.
Competing Brand: Ready Brek
Beyond Baked Beans recipe: Apple and cinnamon porridge

6£1.07YesSalt: Green (0.0g per 100g)
Saturated Fat: Green (1.2g per 100g)
Sugar: Green (1.0g per 100g)
Contains: Oat & Gluten
NoNo
Porridge AsdaAsda's Smart Price Porridge Oats, Cereals, 1kg.
Trade up to Asda's Scottish Porridge Oats it will deliver three times the taste pleasure.
Competing Brands:Scott's and Quaker
Beyond Baked Beans recipe: Apple and cinnamon porridge

4£0.57YesSalt: Green (0.1g per 100g)
Saturated Fat: Amber (1.6g per 100g)
Sugar: Green (1.1g per 100g) Contains: Gluten & Oats
NoNo
MultiflakesAsdaAsda's Starting Right, Multiflakes, Cereals, 500g.
This packet contains a mix of maize, rice, oats, wheat multiflakes, raisins, dates and almonds. Put a packet in the trolley. Mixed to perfection every spoonful has that 'I must have another one' quality.
Competing Brand: Kellogg's Just Right

10£1.68YesSalt: Amber (0.8g per 100g)
Saturated Fat: Green (0.2g per 100g)
Sugar: Red (19.0g per 100g)
Contains: Gluten, Wheat, Oats, Nuts, Barley & Milk
May Contain: Other Nuts & Seed traces
NoNo
MuesliCo-opCo-operative's Mixed Fruit Muesli, Cereals, 500g.
An excellent ratio of fruit to cereals - and certainly a cheaper alternative to the the leading brands.
Competing Brands: Alpen and Jordans.

9£1.59YesSalt: Green (0.0g per 100g)
Saturated Fat: Green (1.2g per 100g)
Sugar: Red (32.0g per 100g)
Contains: Gluten, Wheat, Oats, Barley & Sulphites.
May Contain: Nut traces.
NoNo
SSSFruitFIbreTescoTesco's Fruit and Fibre, Wheat Flakes with Raisins, Banana, Coconut, Apple, Hazelnuts and Almonds, Cereals, 750g.
Similar balance to the brand, but the flavour of the wheat flakes is a small step down. A cheaper alternative to the brand.
Competing Brands: Kellogg's Fruit 'n' FIbre

8£1.45YesSalt: Green (0.7g per 100g)
Saturated Fat: Amber (3.7g per 100g)
Sugar: Red (25.9g per 100g)
Contains: Almonds, Hazelnuts Wheat, Barley Malt Extract, Sulphites & Gluten
May Contain: Other Nut traces
NoNo
MuesliCo-opCo-operative's Fruit and Nut Muesli, Mixed Cereals, Vine Fruits, Sweetened Dried Tropical Fruits, Coconut and Crunchy Nuts and Seeds, Cereals, 500g.
The flavours of the dried fruits, nuts and coconut are so in balance that they give the dry mixed cereals that 'I must have another spoonful' quality. Labelled suitable for Vegans.
Competing Brands: Alpen and Jordans.

10£1.59YesSalt: Green (0.0g per 100g)
Saturated Fat: Amber (4.4g per 100g)
Sugar: Red (25.1g per 100g)
Contains: Gluten, Wheat, Barley, Brazil Nuts, Hazelnuts, Oats & Sulphites.
May Contain:Other Nut traces.
NoNo
SSSHoneyWaitroseWaitrose's Essential Honey and Nut Corn Flakes, Cornflakes, Cereals, 500g.
These crunchy flakes are topped with peanuts and finished with a subtle honey twist. As good as the brand.
Competing Brand: Nestle and Kellogg's

10£1.25YesSalt: Amber (0.75 per 100g)
Saturated Fat: Green (0.9g per 100g)
Sugar: Red (33.6g per 100g)
Contains: Honey, Barley Malt Extract, Peanuts,
NoNo
SSSBranWaitroseWaitrose's Essential Bran Flakes, Wholegrain Wheat Flakes with Added Bran, Cereals, 500g.
The bran flavour is not as pronounced as the brand, but they are still moreish and flavoursome.
Competing Brand: Kellogg's
Delia's recipe: Chocolate Marbled Energy Bars

8£1.00YesSalt: Amber (0.7g per 100g)
Saturated Fat: (0.5g per 100g)
Sugar: Red (17.0g per 100g)
Contains: Barley, Wheat & Gluten
May Contain: Nut traces.
NoNo
SSSKrispiesWaitroseWaitrose's Essential Rice Pops, Rice Krispies, Cereals, 440g.
This packet contains golden toasted crisp rice. Put a packet in the trolley. These rice pops deliver similar taste quality to the brand.
Competing Brand: Kellogg's
Delia's recipe: Chocolate Marbled Energy Bars

10£1.16YesSalt: Amber (0.75g per 100g)
Saturated Fat: Green (0.6g per 100g)
Sugar: Amber (9.7g per 100g)
Contains: Barley Malt Extract
NoNo
SSSFrosties WaitroseWaitrose's Essential Frosted Flakes, Frosties, Cereals, 750g.
This packet contains golden corn flakes frosted with sugar. With milk these frosted flakes deliver similar quality to the brand. A cheaper alternative to the brand.
Competing Brand: Kellogg's

8£1.69YesSalt: Amber (0.5g per 100g)
Saturated Fat: Green (0.22g per 100g)
Sugar: Red (38.1g per 100g)
Contains: Barley Malt Extract
May Contain: Nut traces
NoNo
SSSWeetabixWaitroseWaitrose's Essential 24 Wholewheat Biscuits, Weetabix, Cereals, 500g.
If you are a Waitrose shopper then put a packet in the trolley for they deliver similar quality to the brand.
Competing Brand: Weetabix

10£1.41YesSalt: Amber (0.65g per 100g)
Saturated Fat: Green (0.6g per 100g)
Sugar: Green (4.4g per 100g)
Contains: Barley, Gluten & Wheat
NoNo
MuesliWaitroseWaitrose's Essential Fruit and Nut Muesli, Cereals, 500g.
A blend of cereal flakes with 50% dried fruit and seeds. Put a packet in the trolley. A cheaper alternative to the brand.
Competing Brand: Jordan's and Alpen

8£1.37YesSalt: Green (2.5g per 100g)
Saturated Fat: Amber (3.7G per 100g)
Sugar: Red (24.4g per 100g)
Contains: Gluten, Nuts, Wheat, Barley & Sulphites
May Contain: Sesame traces.
NoNo
MuesliWaitroseWaitrose's Orchard Fruits and Berries Muesli, 1Kg.
A blend of cereal flakes with vine fruits, apricots, apples, pears, blackberries, cherries, raspberries and red currants. This packet is crammed with fruit and I'm sure very healthy, but it does not have the balance for your tastebuds to demand more!
Competing Brands: Alpen, Dorset and Jordan's

6£3.49Yes Salt: Amber
Sugar: Red
Contains: Gluten & Sulphur Dioxide
May Contain: Nuts & Seeds traces.
NoNo
Nut CrunchMarks and SpencerMarks and Spencer Deliciously Nutty Crunch, Cereals, 500g.
These toffee flavoured oat clusters are mixed with almonds, brazil, and pecan nuts. They might be too sweet for some shoppers, but the combination works from a taste point of view.
Competing Brands: Kellogg's, Nestle and Jordans
8£2.45YesSalt: Amber (0.68 per 100g)
Fat: Amber (18.5 per 100g)
Saturated Fat: Red (12.2 per 100g)
Sugar: Red (32.3 per 100g)

Contains: Gluten, Milk, Nuts, Oats and Wheat
NoNo
Chocolate CrunchMarks and SpencerMarks and Spencer Triple Chocolate Crunch, Cereals, 500g.
The straight from the packet the oat clusters, the dark and white chocolate curls and the Belgian milk chocolate pieces have that 'I must have another spoonful' quality, but when you add milk the taste drops down a notch!
Competing Brand: Alpen
8£2.45YesSalt: Amber (0.4 per 100g)
Fat: Red (20.1 per 100g)
Saturated Fat: Red (10.3 per 100g)
Sugar: Red (25.1 per 100g)

Contains: Barley, Gluten, Milk, Oats, Soya and Wheat
May Contain: Nuts
NoNo
SSSCornflakesCo-opCo-operative's Corn Flakes, Cornflakes, Cereals, 500g.
With or without milk they are as good as the brand.
Competing Brand: Kellogg's
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10£1.09YesSalt: Amber (0.8g per 100g)
Saturated Fat: Green (0.4g per 100g)
Sugar: Amber (8.9g per 100g)
Contains: Barley
May Contain: Nut traces.
NoNo
SSSCornflakesSainsburysSainsbury's Corn Flakes, Cornflakes, Cereals, 750g.
Make room in the trolley for these corn flakes for they deliver similar: shape, colour and crunch to the brand.
Competing Brand: Kellogg's

10£1.18YesSalt: Amber (0.74g per 100g)
Saturated Fat: Green (0.4g per 100g)
Sugar: Amber (8.9g per 100g)
Contains: Gluten & Barley
NoNo
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