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Score Price £ Vegetarian Organic Fairtrade Low Salt Low Sugar Low Saturated Fat
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SSSFruitFIbreTescoTesco's Fruit and Fibre, Wheat Flakes with Raisins, Banana, Coconut, Apple, Hazelnuts and Almonds, Cereals, 750g.
Similar balance to the brand, but the flavour of the wheat flakes is a small step down. A cheaper alternative to the brand.
Competing Brands: Kellogg's Fruit 'n' FIbre

8£1.45YesSalt: Green (0.7g per 100g)
Saturated Fat: Amber (3.7g per 100g)
Sugar: Red (25.9g per 100g)
Contains: Almonds, Hazelnuts Wheat, Barley Malt Extract, Sulphites & Gluten
May Contain: Other Nut traces
NoNo
MuesliCo-opCo-operative's Fruit and Nut Muesli, Mixed Cereals, Vine Fruits, Sweetened Dried Tropical Fruits, Coconut and Crunchy Nuts and Seeds, Cereals, 500g.
The flavours of the dried fruits, nuts and coconut are so in balance that they give the dry mixed cereals that 'I must have another spoonful' quality. Labelled suitable for Vegans.
Competing Brands: Alpen and Jordans.

10£1.59YesSalt: Green (0.0g per 100g)
Saturated Fat: Amber (4.4g per 100g)
Sugar: Red (25.1g per 100g)
Contains: Gluten, Wheat, Barley, Brazil Nuts, Hazelnuts, Oats & Sulphites.
May Contain:Other Nut traces.
NoNo
SSSHoneyWaitroseWaitrose's Essential Honey and Nut Corn Flakes, Cornflakes, Cereals, 500g.
These crunchy flakes are topped with peanuts and finished with a subtle honey twist. As good as the brand.
Competing Brand: Nestle and Kellogg's

10£1.25YesSalt: Amber (0.75 per 100g)
Saturated Fat: Green (0.9g per 100g)
Sugar: Red (33.6g per 100g)
Contains: Honey, Barley Malt Extract, Peanuts,
NoNo
SSSBranWaitroseWaitrose's Essential Bran Flakes, Wholegrain Wheat Flakes with Added Bran, Cereals, 500g.
The bran flavour is not as pronounced as the brand, but they are still moreish and flavoursome.
Competing Brand: Kellogg's
Delia's recipe: Chocolate Marbled Energy Bars

8£1.00YesSalt: Amber (0.7g per 100g)
Saturated Fat: (0.5g per 100g)
Sugar: Red (17.0g per 100g)
Contains: Barley, Wheat & Gluten
May Contain: Nut traces.
NoNo
SSSKrispiesWaitroseWaitrose's Essential Rice Pops, Rice Krispies, Cereals, 440g.
This packet contains golden toasted crisp rice. Put a packet in the trolley. These rice pops deliver similar taste quality to the brand.
Competing Brand: Kellogg's
Delia's recipe: Chocolate Marbled Energy Bars

10£1.16YesSalt: Amber (0.75g per 100g)
Saturated Fat: Green (0.6g per 100g)
Sugar: Amber (9.7g per 100g)
Contains: Barley Malt Extract
NoNo
SSSFrosties WaitroseWaitrose's Essential Frosted Flakes, Frosties, Cereals, 750g.
This packet contains golden corn flakes frosted with sugar. With milk these frosted flakes deliver similar quality to the brand. A cheaper alternative to the brand.
Competing Brand: Kellogg's

8£1.69YesSalt: Amber (0.5g per 100g)
Saturated Fat: Green (0.22g per 100g)
Sugar: Red (38.1g per 100g)
Contains: Barley Malt Extract
May Contain: Nut traces
NoNo
SSSWeetabixWaitroseWaitrose's Essential 24 Wholewheat Biscuits, Weetabix, Cereals, 500g.
If you are a Waitrose shopper then put a packet in the trolley for they deliver similar quality to the brand.
Competing Brand: Weetabix

10£1.41YesSalt: Amber (0.65g per 100g)
Saturated Fat: Green (0.6g per 100g)
Sugar: Green (4.4g per 100g)
Contains: Barley, Gluten & Wheat
NoNo
MuesliWaitroseWaitrose's Essential Fruit and Nut Muesli, Cereals, 500g.
A blend of cereal flakes with 50% dried fruit and seeds. Put a packet in the trolley. A cheaper alternative to the brand.
Competing Brand: Jordan's and Alpen

8£1.37YesSalt: Green (2.5g per 100g)
Saturated Fat: Amber (3.7G per 100g)
Sugar: Red (24.4g per 100g)
Contains: Gluten, Nuts, Wheat, Barley & Sulphites
May Contain: Sesame traces.
NoNo
MuesliWaitroseWaitrose's Orchard Fruits and Berries Muesli, 1Kg.
A blend of cereal flakes with vine fruits, apricots, apples, pears, blackberries, cherries, raspberries and red currants. This packet is crammed with fruit and I'm sure very healthy, but it does not have the balance for your tastebuds to demand more!
Competing Brands: Alpen, Dorset and Jordan's

6£3.49Yes Salt: Amber
Sugar: Red
Contains: Gluten & Sulphur Dioxide
May Contain: Nuts & Seeds traces.
NoNo
Nut CrunchMarks and SpencerMarks and Spencer Deliciously Nutty Crunch, Cereals, 500g.
These toffee flavoured oat clusters are mixed with almonds, brazil, and pecan nuts. They might be too sweet for some shoppers, but the combination works from a taste point of view.
Competing Brands: Kellogg's, Nestle and Jordans
8£2.45YesSalt: Amber (0.68 per 100g)
Fat: Amber (18.5 per 100g)
Saturated Fat: Red (12.2 per 100g)
Sugar: Red (32.3 per 100g)

Contains: Gluten, Milk, Nuts, Oats and Wheat
NoNo
Chocolate CrunchMarks and SpencerMarks and Spencer Triple Chocolate Crunch, Cereals, 500g.
The straight from the packet the oat clusters, the dark and white chocolate curls and the Belgian milk chocolate pieces have that 'I must have another spoonful' quality, but when you add milk the taste drops down a notch!
Competing Brand: Alpen
8£2.45YesSalt: Amber (0.4 per 100g)
Fat: Red (20.1 per 100g)
Saturated Fat: Red (10.3 per 100g)
Sugar: Red (25.1 per 100g)

Contains: Barley, Gluten, Milk, Oats, Soya and Wheat
May Contain: Nuts
NoNo
SSSCornflakesCo-opCo-operative's Corn Flakes, Cornflakes, Cereals, 500g.
With or without milk they are as good as the brand.
Competing Brand: Kellogg's
Today's best cereal deals at your local Co-operative Food

10£1.09YesSalt: Amber (0.8g per 100g)
Saturated Fat: Green (0.4g per 100g)
Sugar: Amber (8.9g per 100g)
Contains: Barley
May Contain: Nut traces.
NoNo
SSSCornflakesSainsburysSainsbury's Corn Flakes, Cornflakes, Cereals, 750g.
Make room in the trolley for these corn flakes for they deliver similar: shape, colour and crunch to the brand.
Competing Brand: Kellogg's

10£1.18YesSalt: Amber (0.74g per 100g)
Saturated Fat: Green (0.4g per 100g)
Sugar: Amber (8.9g per 100g)
Contains: Gluten & Barley
NoNo
SSSCornflakesSainsburysSainsbury's Corn Flakes, Cornflakes, Cereals, 1kg.
Make room in the trolley for these corn flakes for they deliver similar: shape, colour and crunch to the brand.
Competing Brand: Kellogg's

10£1.54YesSalt: Amber (0.74g per 100g)
Saturated Fat: Green (0.4g per 100g)
Sugar: Amber (8.9g per 100g)
Contains: Gluten & Barley
NoNo
SSSHoneySainsburysSainsbury's Honey and Nut Corn Flakes, Cornflakes, Cereals, 500g.
Waiting to taste
Competing Brand: Kellogg's

£1.45YesSalt: Amber (0.74g per 100g)
Saturated Fat: Green (0.9g per 100g)
Sugar: Red (33.6g per 100g)
Contains: Honey, Peanuts, Nuts, Barley & Gluten
NoNo
SSSHoneySainsburysSainsbury's Honey and Nut Corn Flakes, Cornflakes, Cereals, 750g.
Waiting to taste
Competing Brand: Kellogg's

£1.54YesSalt: Amber (0.74g per 100g)
Saturated Fat: Green (0.9g per 100g)
Sugar: Red (33.6g per 100g)
Contains: Honey, Peanuts, Nuts, Barley & Gluten
NoNo
SSSWeetabix SainsburysSainsbury's 48 Wholewheat Biscuits, Cereals, 860g
With or without milk they deliver similar taste quality to the brand.
Competing Brand: Weetabix

10£2.25YesSalt: Amber (0.65g per 100g)
Saturated Fat: Green (0.6g per 100g)
Sugar: Green (4.4g per 100g)
Contains: Gluten, Wheat & Barley
NoNo
SSSWeetabix SainsburysSainsbury's SO Organic 24 Wheat Biscuits, Cereals,
Organic - but don't expect an improvement in taste!
Competing Brand: Weetabix

9£1.69YesSalt: Amber (0.57g per 100g)
Saturated Fat: Green (0.4g per 100g)
Sugar: Green (4.1g per 100g)
Contains: Gluten, Wheat & Barley
YesNo
ShreddiesSainsburysSainsbury's Wholegrain Apricot Wheats, Cereals, 500g.
Waiting to taste.
Competing Brand: Shreddies

£1.84YesSalt: Amber (0.0g per 100g)
Saturated Fat: Green (0.3g per 100g)
Sugar: Red (18.6g per 100g)
Contains: Wheat & Gluten
May Contain: Peanut & Nut traces
NoNo
ShreddiesSainsburysSainsbury's Wholegrain Blueberry Wheats Cereals,, 500g.
Waiting to taste.
Competing Brand: Shreddies

£1.84YesSalt: Amber (0.1g per 100g)
Saturated Fat: Green (0.3g per 100g)
Sugar: Red (19.2g per 100g)
Contains: Wheat & Gluten
May Contain: Peanut & Nut traces
NoNo
ShreddiesSainsburysSainsbury's Wholegrain Cranberry Wheats, Cereals, 500g.
Waiting to taste.
Competing Brand: Shreddies

£1.84YesSalt: Amber (0.15g per 100g)
Saturated Fat: Green (0.3g per 100g)
Sugar: Red (17.7g per 100g)
Contains: Wheat & Gluten
May Contain: Peanut & Nut traces
NoNo
SSSShreddiesSainsburysSainsbury's Malties Cereal, Shreddies, Cereals, 750g.
Waiting to taste.
Competing Brand: Shreddies

£1.45YesSalt: Amber (0.6g per 100g)
Saturated Fat: Green (0.3g per 100g)
Sugar: Amber (15.0g per 100g)
Contains: Wheat, Gluten & Barley
NoNo
Shredded WheatSainsburysSainsbury's Wholegrain Mini Wheats, Cereals, 500g.
Waiting to taste.
Competing Brand: Shredded Wheat

£1.39YesSalt: Green (0.0g per 100g)
Saturated Fat: Green (0.5g per 100g)
Sugar: Green (0.7g per 100g)
Contains: Wheat, & Gluten May Contain: Nut & Peanut traces
NoNo
Shreddies SainsburysSainsbury's Wholegrain Raisin Wheats, Cereals, 500g.
Waiting to taste.
Competing Brand: Shreddies

£1.84YesSalt: Green (0.0g per 100g)
Saturated Fat: Green (0.3g per 100g)
Sugar: Red (18.0g per 100g)
Contains: Wheat, & Gluten
May Contain: Peanut & Nut traces
NoNo
SSSWeetabixAsdaAsda's 24 Wheat Bisks. Weetabix Style, Cereals
These taste as good as the brand.
Competing Brand: Weetabix

10£1.45YesSalt: Amber (0.65g per 100g)
Saturated Fat: Green (0.6g per 100g)
Sugar: Green (4.4g per 100g)
Contains: Gluten, Wheat & Barley
NoNo
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